Hornitos Tequila was moving away from the nightlife space and in turn aimed to reposition itself as the go-to tequila for daytime social occasions. We were tasked with creating a new brand world through a lifestyle shoot—capturing the Hornitos drink experience in fun, daytime occasions.

Our shoot centered around four occasions: Sports Viewing, Tailgating, Backyard BBQ and Home Entertainment. Our approach was to capture authentic moments among good friends while showcasing the brand as the catalyst for fun. In the end, we developed 8 videos, 9 gifs, and 8 stills for use across the brand’s social channels.

Creative Director: April Quealy

Art Director: Mayra Negrete

Photographer + Videographer: Brett Nadal