The task was to create a retail program that would showcase Beam Suntory’s tequila portfolio in the Global Travel Retail space.

We designed a space that serves as an educational hub, encouraging travelers to Explore the Spirit of Tequila. An interactive display guides travelers through the story of agave, the tequila making process, and educates on the nuances between the two tequila brands. Color-coded signage informs on the tequila aging process, in turn, helping travelers to select their perfect tequila. The visual approach was to create a space that was brand agnostic, but still felt authentic to the tequila category.

Creative Director: Bryan Dixon

Art Director, Designer: Mayra Negrete

Copywriter: Andrew Ciaccio

3D Artist: David Turfitt