El Tesoro Tequila:
Mundial Collection Release
ART DIRECTION, STORYBOARDS, VIDEO CONTENT, PRODUCT LAUNCH
In October of 2023, El Tesoro Tequila launched the latest editions of their LTO Mundial Collection—Knob Creek Rye Edition and Laphroaig Edition. Each Mundial edition is the product of a partnership between El Tesoro and another premium spirits brand.
To support the product launch, we were tasked with developing a suite of video assets. We spent one day at the El Tesoro distillery, La Alteña, to capture video and audio content with Master Distiller Carlos Camarena. Back in Chicago we worked with production company Polymyth to edit.
In the end, we developed long form educational videos for both Knob Creek Rye and Laphroaig editions, as well as cut downs for use on social channels.
Creative Director: April Quealy
Art Director: Mayra Negrete
Copywriter: James Wood
Videographer: Hector
EL TESORO MUNDIAL COLLECTION
Knob Creek Rye Edition
Bringing together the proud distilling tradition of El Tesoro Tequila with the barrel-aging expertise of Knob Creek Rye Whiskey.
EL TESORO MUNDIAL COLLECTION
Laphroaig Edition
A truly one-of-a-kind sipping tequila with hints of salty ocean air and peat smoke, that complements El Tesoro’s deep, rich agave flavors.