We developed a full Cask Selection Experience to be hosted at the Laphroaig distillery. During this experience, participants not only select their one-of-a-kind cask, but engage with Laphroaig on a deeper level. For participants unable to join us at the distillery, we also developed tools that would bring the same tasting and selection experience straight to them.

Below are a few tools I designed to bring this Single Cask Selection Experience to life.

Creative Director: April Quealy

Art Director, Designer: Mayra Negrete

Copywriter: Matt Kappmeyer